Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

It is common knowledge for marketing and sales professionals that an ecommerce strategy in business is an opportunity for growth. 2024 statistics support that strong belief: Retail ecommerce sales are ...

With competition in e-commerce more intense than ever before, direct-to-consumer brands are constantly searching for strategies to stand out and drive sales. Succeeding in this arena is not just about ...

So, you’re trying to make your marketing work better? It’s easy to get lost in all the different ideas out there. But what if ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...